How are we using cookies and other methods for data collection with website data

As you use our website www.cheapflighticket.co.uk and online services ie., their mobile app, you are agreeing that we access and store your IP address, cookies and use other ways to collect your usage data and enhance your online browsing experience. This may include the type of device through which you’re accessing our website and your geo-location information (know ‘How do we collect and use geo-location?’).

Understanding the ‘cookies’

The small files on your device by the websites browsed by you or the emails that you access are known as cookies. Cookies are widely used to make a website functional and provide the owners of the website business and marketing information of the user.

Example:

The cookies are responsible to remember the chosen language by you and the country from where you are accessing the page. We place the departure airport information for that country.

While accessing the website, if you are halfway through the booking process then our cookies will make you return to your booking page easily.

When do we use your cookies?

Purpose of access:

Technical

• Cookies are extracted by us for technical purposes only that enables efficient working of www.cheapflighticket.co.uk
• balancing website’s traffic and ensuring consistent and reliable service to the customer.
• limited access of the users to only key parts of the site that also enhances the performance levels.
• storing the acceptance of Privacy Policy, cookies policy and the terms and conditions of the website without which the access is not granted to www.cheapflighticket.co.uk

Ease of Use

Cookies enhance the ease of www.cheapflighticket.co.uk for the users. Example, to:

• remembering the language and country and presenting relevant content to the users.
• keep track of the users’ Executive Club number whenever you have logged in
• keep a track of your selected departure airport details as you book a flight.

Tracking

Cookies are used to collect statistics on how a user navigates through our site. For example,

• collect feedback regarding customer satisfaction through website’s survey access.
• deepen the insights on how the user used the website to work on the betterment of the UI/UX of the site and user’s usability.

Marketing

Cookies enable us to present share appropriate messages to you. For example,

• allow www.cheapflighticket.co.uk to different versions of a webpage for marketing purposes.
• control invitations on the website to accelerate instant credit card offers.
• allow other third parties to display advertising content and track the effectiveness of the marketing.
• send across messages offering a selection of products based on the web pages viewed by you, presented to you by our agency as and when you visit other websites.
• allow www.cheapflighticket.co.uk to serve up different versions of a page for marketing purposes.
• control invitations on www.cheapflighticket.co.uk for instant credit card offers.
• allow third parties to display appropriate advertising and to track its effectiveness.
• display messages which offer a selection of products based on what you're viewing on www.cheapflighticket.co.uk, which are presented to you by our agency when you visit other selected websites.

This practice is known as online behavioural advertising. For more information on this, please see ‘What do we mean when we say online behavioural advertising/ interest-based advertising?’.

Opting out of this type of advertising is simple as you can go to www.networkadvertising.org/choices

What do we mean when we say online behavioural advertising/ interest-based advertising?

Online behavioural advertising or interest based-advertising is a way to serve the advertisements on a website when you visit them, making them more relevant according to your interests.

People who share a common interest are grouped together depending upon their browsing history and activities. According to your behaviour, you are served ads which match your shared interests. This way, advertising is made relevant and useful for you as a user to grab. Relevant ads are also delivered to you depending on the website content you are currently browsing. This is called ‘retargeting’.

For more information regarding retargeting, refer to www.youronlinechoices.com/uk/

Please Note: If you delete your cookies, we further won’t be able to access that you have opted out, so the banners from our agency might re-appear if you visit other selected websites.

How do I withdraw my consent to the use of cookies?

You may not accept the cookies by changing the settings on your internet browser (Google Chrome, Internet Explorer or Firefox). If you choose to not permit the use of cookies, some areas of the website might not load properly and function to their optimum capacity.

To know more about the information on how to reject the use of cookies, you can refer to the ‘Help’ section of your browser or read it on www.allaboutcookies.org

How can you opt out of online behavioural advertising?

A number of websites can help you in the process of opting out of online behavioural advertising from third-party agencies that work on this advertising model for the website publishers. These include http://www.youronlinechoices.com/uk/ and http://www.networkadvertising.org/choices.

Please Note: Opting out will not mean:

• that advertising from https://www.cheapflighticket.co.uk/’s product and services will stop showcasing on our own website and will not get personalized according to your interest.
• all online behavioural advertising stop as this only applies to the 3rd party vendors or agencies that have opted for those services.
• there will not be any other advertising on the website or any other website that you access. However, as a possibility, you will see less relevant ads based on your interest.
• Additionally, if you delete the cookies you opt out for preferences so you are not required to opt out again.